‘Tonight I’m stepping down as your leader,” Mr. Trudeau said in a nationally televised address.

And in two days we will be choosing a new leader, and you’ll find me there following him because we have more building to do.”

 

In 1984 outgoing Canadian Prime Minister Pierre Elliott Trudeau delivered a rousing farewell speech to mark the end of 16 years of service.

Before there was Justin, there was Pierre Elliott Trudeau.  After his appointment as Prime Minister, he won the 1968, 1972 and 1974 elections, before narrowly losing in 1979. He won a fourth election victory shortly afterwards, in 1980, and eventually retired from politics shortly before the 1984 Canadian federal election.

Pierre Elliott Trudeau was unforgettable as a personality and a politician.  He had a different style from his son, though we see echoes in the rhetoric of Justin Trudeau.  Pierre Trudeau always demonstrated bravery and confidence in leading the charge.  He was front-footed and unapologetic.  He was flamboyant, forthright and charismatic.  This speech is a fine example of his rhetorical technique.

 

Charisma

The red rose in the lapel, the ability to recite poetry in English and French, the natural confidence as he takes the stage… These are all components of Trudeau’s compelling style.  But, it is difficult to define. Watch as he takes the stage – he exudes confidence.  Listen to the tenor and pace of his opening remarks – he has effortless dramatic timing.

“I dreamed of such splendid love… love for ourselves and for our country.”

Pierre Elliott Trudeau

 

Ethos = French + English

Throughout his years as PM, Pierre Elliott Trudeau was dedicated to federalism.  Though a francophone, he took on the Quebec separatists and fought for a bilingual Canada.  He begins his farewell speech in french and continues to transition back and forth between the two languages.  He embodies, in language and message, the central tenet of his political belief.

His ongoing belief and pride in his achievements are detailed in the list of accomplishments he summarises throughout the speech.  It is hard to believe one could manufacture such commitment as he details:

  • The representation of women in Canadian politics
  • Voting at 18
  • Diversity of race and religion in parliament, the provincial government and the supreme court
  • Aboriginal rights enshrined in the constitution
  • The Canadian Charter of Rights and Freedoms
  • Winning the popular referendum – repatriation of the constitution

 

Family Values

Trudeau shifts the scale from the national level to the family.  Reflecting on the tribute that was just paid to him as part of his farewell celebrations we see a rare moment of self deprecations.  As his three sons join him on the stage at the end of the speech we have an insight into the leader as a father.

Justin, Michel and Sascha Trudeau

“How pleased and how grateful I was that my three boys could see that the line of business there day was in had some importance for this country.  And they will know that the time I spent away from them was working with Canadians but particularly with very nice Canadians who are in the Liberal party.”

Bring the Fight

Another aspect of Trudeau’s leadership style was his readiness to stand up to his opponents.  He had a confident, sometimes aggressive style which was usually unleashed in his speeches.  Even here, in a farewell address when there is nobody to battle, Trudeau shows us his signature style:

“Whenever the going was tough and we were opposed by the multi-nationals or by the provincial premiers. Or by the super powers.  I realised that if our cause was right all we had to do to win wasto talk over the heads of the premiers.  Over the heads of the multi-nationals.  Over the heads of the super powers to the people of this land.  To the people of Canada.”

And his final remarks, as rousing and nationalistic as always:

“Our hopes are high.  Our faith in the people is great.  Our courage is strong.  And our dreams for this beautiful county will never die.”

 

Pierre Elliott Trudeau – 1984

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A Speech a Week Series

Words have the power to change the world. Speeches are used by leaders, revolutionaries and evangelists to persuade people to think differently, to feel something new and to behave in remarkable ways.

In this series we will examine one notable speech per week. We hope to cast a wide net – including politicians, business leaders, preachers, entertainers and philosophers. These articles will consider matters of content and style to uncover the secrets of oratorical success.

By examing the components of speechcraft we can improve our own powers of persuasion. We will come to appreciate the craft of eloquence – guarding against silver-tongued miscreants whilst gradually building our own expressive capability.

If you would like to contribute to the series by suggesting a speech, please send us a message via the mojologic website.

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