The mojologic blog

Insights on communication, influence, sales and leadership
Numbers Don’t Lie.  Unless they do…

Numbers Don’t Lie. Unless they do…

Can the numbers ever lie?

Need to back up a spurious claim? Use numbers. Statistics, facts, figures and correlations. Make them impressive by using graphs, charts and tables. Be sure to add some asterisks and attribute sources. Make the attributions as tiny as possible. Don’t worry about scales or defining your axes, its visual impact you are going for.

After all, nobody can argue with the hard facts. The most impenetrable arena of empirical evidence? Numbers.

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Be A Poser:  build your power in 2 minutes

Be A Poser: build your power in 2 minutes

“Power resides only where men believe it resides… A shadow on the wall yet shadows can kill. And ofttimes a very small man can cast a very large shadow.”

– George R. R. Martin, A Clash of Kings
How do you know somebody possesses power?

What does it look like?

Frank Underwood rises behind his desk in the oval office.
John Travolta struts down a New York street.
Murphy Brown squares her shoulders and stares down the lens.

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Don’t Be Fooled – 3 Rhetorical Techniques Revealed

Don’t Be Fooled – 3 Rhetorical Techniques Revealed

Is there any point in public debate in a society where hardly anyone has been taught how to think, while millions have been taught what to think?

-Peter Hitchens

Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art.

– Aristotle

It’s election season and we are called upon to have our say. But, based on what?

The voter is constantly bombarded by messages in multiple forms, using multiple media. Campaign tactics abound as speeches, debates, interviews, sound bites, advertisements, vox pops and testimonials.

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10 Presentation Mistakes to Avoid

10 Presentation Mistakes to Avoid

As a presenter, your role is to manage the impression that you create. For your message to be heard, you need credibility, clarity and connection. We have compiled the top 10 presentation mistakes that we see time and time again.

They are all easily made, but easily avoided.

Here are the rookie mistakes that may be impacting your credibility. Which are you guilty of?

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Courageous Authenticity Rewarded – David Morrison Named Australian of the Year

Courageous Authenticity Rewarded – David Morrison Named Australian of the Year

We must always take sides. Neutrality helps the oppressor, never the victim. Silence encourages the tormentor, never the tormented.

-Elie Wiessel

David Morrison, the former Australian Chief of Army has been awarded 2016 Australian of the Year. Morrison is recognised for his commitment to gender equality, diversity and inclusion. As Australian of the Year he will work to champion this cause on the national stage.

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A Storytelling Lesson from Venus Flytrap

A Storytelling Lesson from Venus Flytrap

Storytelling is a hot topic in the field of business communication. A quick google search will reveal a glut of information:

empirical academic studies in the field of neuroscience
proclamations from experts
‘how-to’ guides and templates for creating stories

The concept, however, is as old as humanity itself. Cave paintings were created to pass on wisdom, guidance and knowledge in the form of a story. As long as human beings have engaged in communication we have intuitively understood the power of the story.

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