The mojologic blog

Insights on communication, influence, sales and leadership
Winston Churchill Speech (On the beaches)

Winston Churchill Speech (On the beaches)

One of the most famous and often studied speeches of the 20th century is Winston Churchill’s address to the House of Commons on 4 June 1940; commonly titled; “We shall fight on the beaches”.

Churchill was a student of the classics, an expert in rhetorical technique and, by this stage in his career, a seasoned politician.  This speech stands out as the manifestation of all his talents, delivered at precisely the right time to have maximum effect. 

What lessons in persuasion can we glean for this call to arms, delivered 80 years ago?

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Franklin Roosevelt Speech (a day that will live in infamy)

Franklin Roosevelt Speech (a day that will live in infamy)

The Franklin D Roosevelt speech on 8th December 1941. “It will be recorded that the distance of Hawaii from Japan makes it obvious that the attack was deliberately planned many days or even weeks ago.  During the intervening time, the Japanese government has deliberately sought to deceive the United States by false statements and expressions of hope for continued peace.”

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Barack Obama Speech (The Audacity of Hope)

Barack Obama Speech (The Audacity of Hope)

It’s that fundamental belief — I am my brother’s keeper, I am my sisters’ keeper — that makes this country work. It’s what allows us to pursue our individual dreams, yet still come together as a single American family. “E pluribus unum.” Out of many, one.

In 2004, then Illinois senate candidate, Barack Obama delivered the keynote address at the Democratic National Convention in Boston. At this point, Obama was not particularly well known. This fine example of oratorical mastery helped to propel him forward in the minds of his party, his country and the world.

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